La Gerbaude: A Bouquet Inspired by Provençal Tradition

For this new edition of our La Gerbaude cuvée, we chose a label that celebrates an old and heartfelt Provençal tradition: the bouquet offered at the end of the harvest.

In Provence, once the grape harvest was completed, the harvest workers would prepare a bouquet of flowers and offer it to the lady of the house as a gesture of gratitude for her hospitality, the shared meals, and the care she had given the team throughout the harvest season.

Our new label pays tribute to this tradition through a delicate and colorful bouquet, symbolizing gratitude, conviviality, and generosity. It also reflects the spirit of La Gerbaude: a wine made for sharing, born from collective work and simple moments gathered around the table.

Through this bouquet, we wanted to honor the Provençal rural traditions that still give meaning today to the art of living and winemaking.